“If you don't have a competitive advantage, don't compete.”
Jack Welch, Former CEO, General Electric
Competitive advantage is a position that a firm occupies in its competitive landscape. Michael Porter posits that a competitive advantage, sustainable or not, exists when a company makes economic rents. A firm possesses a Sustainable Competitive Advantage when it has value-creating processes and positions that cannot be duplicated or imitated by other firms that lead to the production of above normal rents. Sustainable Competitive Advantage provides a long-term advantage that is not easily replicated.
Geneva Software's Competitive Advantage lies in an amalgamation of:
Speed-to-market. Which comes from our I-want-it-yesterday approach.
Product Uniqueness. Which derives from our patented research.
Strong Market Reach. Which flows from our extended network.
Indefatigable Attitude. Which is a given at Geneva.
Readings
Our technology is the soul of our entire business footprint. The embedded uniqueness of our research products gives itself to opening up channels of immense value to our clients. Read more at Technology Overview
Even as our current products have started creating an impact in the market, our pipeline is abuzz with equally solutions that seem innocuous to the naked eye, but when translated to numbers, tell a different story. Read more at Products Overview
"We have it in us to take on the best and deliver the best. Customers are smart enough to know what works for them. This holds true even in an idea-driven industry like ours, where there's no one way to get to the solution. When we say we have something that works for you, and the client welcomes you onboard, that tells me we must be doing something right!"
