“A satisfied customer is the best business strategy of all.”
Michael Leboeuf, Business author and former management professor

Customer satisfaction is a measure of how products and services supplied by a company meet or surpass customer expectation. Towards that end, we at Geneva make it our business to impregnate every step of the product lifecycle with a healthy dose of our customers' needs.

Case in point

Case 1: Sales managers the world over are trained to pick up customer cues on their products. It is no different at Geneva, save for the fact that they go one step ahead in gleaning customer feedback. Our sales force conduct 'Sit-ins' with our distribution channel partners in the initial phases of a product launch. The objective is to help them sense implicit customer feedback that may contain connotations that are specific to our products. This aids them in reading the customer pulse accurately and effectively trims down feedback noise that may otherwise get amplified and set the product life cycle off in a different direction.

Case 2: Consider the design phase of the Product Life Cycle, which is charged with breathing life into the product and transforming functional requirements into tangible guidelines for source code development. Our design engineers go beyond the normal PDLC paradigm and examine the possibility of providing the extra touch in product features without impinging on the scope of the requirements. This normally translates into specific feel-good experiences that customers get when they use the product.